Samara Region


About company

The Agency of business tourism and event management MICE Market was set up in 2015.

There are only 13 people in the MICE Market LLC.

Every year over 20,000 people are provided the services of the Business Travel department.

As for the events management, federal corporate clients and agencies organizing events on the territory of Samara region take part in hosting of guests.

In this direction over 10,000 people are provided services every year. Since 2020 MICE Market has become one of the leaders in operating hybrid and online events.

MICE Market is the initiator of the “business tourism in the RF” project . At present, the company works in 30 regions setting up new excursion programs to industrial enterprises for exchange of experience, organizing business missions, invest tours, reference visits of professional buyers.

Being a DMC, the company works with federal cruise companies providing services for the cruise chips and pier management. Every year on the piers of Samara, Saratov, Ulyanovsk regions over 5,000 tourists are provided services.


  • MICE Market was one of the accredited DMC companies hosting tourists (organized groups) from Colombia, Australia, Brazil, Costa Rica, Uruguay arriving for the 2018 FIFA World Cup.
  • Escort of all foreign mass media representatives during the 2018 World Cup.
  • Organising the International festival — contest “Meetings on the Volga” (Children’s musical theatre “Zadumka”)
  • Organising the Methodical meeting in Saransk for the preparation of Air Traffic Management (ОРВД) , traffic services and Operation of Radio Equipment and Communication (ЭРТОС) objects for functioning in the spring and summer of 2018 in Samara of the company “The Central Volga Aeronavigation subsidiary of the Federal State Unitary Enterprise “State corporation for the organizing air traffic in the RF”.
  • Youth tourism all-Russian forum in Samara “Nights on the Volga”.
  • The international theatre festival “Rainbow”.
  • Organising the international theatre festival “Golden Repka” (Golden Turnip) in 2019.
  • Organising the Russian-Chinese youth games in 2019.
  • Organising a range of activities “Samara Olympic Village” 2020 on the territory of “The Last Mile”.
  • Co-orginisers of forums for entrepreneurs “Success Line” and “My business 63” in 2019.
  • Co-organisers of the Russian National Road cycling championship (Samara, 2020).
  • Co-organisers of the International art festival Samara Ground.

Participation in amateur arts festivals, forums, exhibitions and contests

Permanent members:

  • Success line
  • Tourism attraction
  • Samara business development platform
  • Hangbird
  • “My business 63” forum

Participation in all-Russian and international exhibition and contests

  • International tour market
  • Be in Russia
  • IMG Show
  • Meetings planers
  • MICE Forum Sochi

The company’s state and public awards

  1. The Federal award of the Business Travel & MICE Awards — the best conference operator in Russia in 2018
  2. A letter of gratitude from the biggest travel operator Team Russkie for the cooperation in organizing events and programs for clients during the FIFA World Cup 2018
  3. The Commemorative badge “For the participation in the hosting of the 2020 FIFA World Cup in Samara”.
  4. Awardees of the “Governorate Heritage” award in the “Hospitality” category.

Competitive advantages

The fact that in the company there are several lines of business that are usually the responsibility of different contractors: such as a travel company, an event agency, a PR agency, allows it to have unique advantages. Thus, it is possible to work with a client using a Single Window System (SMS) and that in its turn allows to settle all the client’s issues.

Full list of our services

Main activities

  • Hosting delegations
  • Forums, conferences, seminars management
  • Event marketing.
  • Corporate events management: holidays, teambuilding, incentive tours.
  • Hosting of guests and tourists in Samara: festivals, sport activities. MICE.
  • Industrial tourism.

Novelties of the next season and the main news

  • New programs for tourist hosting in Samara and Samara region.
  • Industrial tourism.
  • Hybrid events management making use of online platforms.
  • Online events management.
  • Management of various activities and hosting programs in Samara and the region.

The company’s slogan is “Transforming the energy of ideas into the energy of actions”


MICE Market” company is one of the key DMC operators in the Samara region. Over the last few years we have been carrying out a great work hosting and providing services for foreign delegations, hosting official delegations and business missions of the government, of the international corporations located within the territory of our region, organizing major sport and business international events. We are witnessing the ever growing interest of India to business tours and event management and we are sure that Samara region, its infrastructure and the level of service provided will live in our guests’ hearts forever, and business contacts and communication worked out for this period will bring them back to the Volga. Cultivating industrial tourism in the region and in the country in general our company will be ready to open new perspectives for a two-way flow of our countries’ expertise in working out of new economic and trade relations. Being a business tourism agency we deeply appreciate the pleasure tourism philosophy and we will do the utmost for an effective functioning, comfortable relaxation and new tourist findings!"

Ryzhov Sergey


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